What you need to Sell Products Online

Do you want to sell products online and you don’t know where and how to begin? You are not alone, every brick and mortar store owner is anxious about venturing online. Many startup businesses understand the benefits associated with selling products online. That’s why the online business is expanding exponentially. This article will provide you with the necessary information to help you launch your online venture successfully. We recommend using Shopify to start selling your products online, as they have a very easy to use platform and great customer service.

Identify the best selling products online

The first step is to determine the products that you will sell online. It is advisable to carry out an online research to determine the best selling products online. Knowing the best-selling products will caution you from using your money to stock products that do not sell fast. You should also ask yourself what you are knowledgeable or passionate about. Selling products that you understand increases the chances of success.

Chose a perfect Domain name when you create online store

After you have identified the products to sell, you need to get a domain name for your online business. Choosing a domain name is like choosing your company name as such, you should give much thought and consideration to the domain name that you settle on.

Here are some tips for choosing an appropriate domain name

  • Let it be easy to type
  • Use keywords and keep it short
  • Target your locality
  • Avoid hyphens and numbers
  • Use a domain name extension
  • The domain name should be memorable


Hosting plan

Hosting is necessary to have your website online. Purchasing the wrong hosting company, and a plan could be disastrous for your business.

Here are some points to consider when selecting the most appropriate hosting

  • Purpose
  • Usability
  • Price
  • Customer Service
  • Additional services like free SSL certificate

Use the best online store builder to create your website

To sell your products online, you will need a website. The website is the face of your online store, and so you had better come up with a site that is pleasing to the eye. Your website should also be user-friendly. You can use an e-commerce template or employ a professional web designer, but make sure that the resulting website is responsive. A responsive website is viewable across multiple devices. If your site is non –responsive, it means that you must come up with a different website for different devices, screen sizes and resolution.

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Shopping Cart is fundamental to the success of your business online

Now that you have a website ready, you need to incorporate a shopping cart system. You can get this from your WordPress or by inserting a code in your site. A shopping cart provides a secure way for customers to purchase on your site. The shopping cart also makes the checkout process to be as smooth as possible.

SSL Certificate secures your business online

The payment card industry requires that all websites that store sensitive information from visitors to have an SSL certificate to secure the data from hackers and other online criminals. A secure sockets layer (SSL) Certificate is a cryptographic protocol that ensures secure online communication. E-commerce platform that uses the SSL certificate is easily noticeable by the lock icon and a green address bar for those with an extended validation SSL certificate. Online buyers check for the above symbols before they can share their valuable information such as passwords and credit card numbers for fear of online fraud as well as identity theft.

Merchant Account will help with the selling products online

Lastly, you need a payment processing solution. A merchant account will enable your e-commerce platform to accept credit card payments. Credit card payment is better than using payment methods such as PayPal and Skrill as the credit card payment system integrates your shopping cart and the checkout system.

Another important consideration would be the use of SEO optimized content to help the ranking of your e-commerce platform and thereby increasing traffic and conversion leading to sales.